I’m all decked out in my workout gear – joggers, a lightweight hoodie, and super comfy running shoes – looking ready to conquer a 10K. The truth? I’m just grabbing a coffee. And guess what? I’m not alone! Take a look around – on the subway, in the park, at the coffee shop – tons of people are sporting that “just finished a workout” vibe, even if they haven’t broken a sweat. So, how did athletic wear become everyday style?
A story that started with a tracksuit (or, a hoodie!)
There’s a clear before and after. Back in the 70s and 80s, wearing sportswear outside of the gym was a bold statement – think Run DMC rocking Adidas. It was all about rebelling against stuffy dress codes and showing your unique style.
Then comfort stepped into the spotlight. The 90s and 2000s saw street style and sportswear merging. Big brands like Nike and Adidas teamed up with designers, and suddenly techy athletic clothes were on the runways. It wasn’t just about being comfy anymore; it was about creating a whole new style – “sportstyle,” where athletic looks became everyday wear.
Athleisure: it’s not just a tongue twister
The term “athleisure” – a blend of “athletic” and “leisure” – exploded in the 2010s, coinciding with big changes in our lifestyles. Gyms became part of the workday, free time got more active, and working from home meant you could easily rock sporty clothes without needing an excuse.
According to designer Errolson Hugh, “functionality is the new luxury.” This explains why high-tech fabrics like Gore-Tex and super-light running shoes became popular, even among people who rarely run. These clothes send a message: you’re active, mindful, and efficient – even in your style.
Running shoes and design: when performance gets cool
It’s no surprise that the hottest shoes lately were originally made for running – even if most people wear them for everyday life. Brands like On, New Balance, Nike, and ASICS have all tapped into this trend, cleverly blending performance and style.
The countless collaborations between sportswear brands and high-fashion houses really drove this home. Think Sacai, Comme des Garçons, and even Gucci x Adidas – it’s clear: athletic wear is the new luxury, and running shoes are the perfect symbol.
The one must-have for every runner (even city dwellers)
If you want to nail that sporty-street style, start with the shoes. Real running shoes – not just imitations – are key. Choose something lightweight, maybe in a neutral color. You don’t have to be a runner, but they should definitely *look* like you could be.
A new identity, even if you don’t run (but you could)
Ultimately, dressing like a runner, even if you’re not one, is a little act of self-expression. It’s like saying, “I might have just finished a run,” or “I might go for a run later.” But even if you don’t, it doesn’t matter. Your clothes tell a story – you’re active, adaptable, always moving forward. Even when you’re standing still.
It’s more than just fashion; it’s about how you present yourself to the world. It’s a subtle way of saying, “This is who I am.” Even if I’m not running right now. But I could be.